Liber & Co
Challenge
The sheer volume of Liber & Co's recipes is simply too many to scan through, and traditional search only helps if you already know what you're looking for.
Solution
We utilized Anui, our proprietary AI platform, to develop a virtual mixologist who personalizes drink recommendations based on Liber & Co's library of 800 recipes.
Services
Creative Services
Production Services
AI Implementation
Have a Cocktail (or Mocktail) With AI
Liber & Co is a producer of essential bar syrups made from real ingredients. Their 18 syrups can be used in an ever-growing list of over 800 recipes that they’ve developed, inclusive of cocktails and mocktails.
We put Anui, our proprietary AI platform, at the center of a microsite experience called Chat with Liber, designed to help fans find the cocktail or mocktail that best suited their mood and their Liber syrups. Because rather than just building a robotic search engine for cocktails, we envisioned an AI imbued with the spirit of Liber, the Roman god of wine and revelry. We gave Anui the directive to act as Liber, utilizing latin phrases and cracking the occasional joke.
Results
