Dell Technologies
Challenge
Dell Technologies World showcases Dell's latest products, solutions, and innovations to a global audience. Dell’s cybersecurity team needed an experience that would draw in, entertain, and build awareness of their cybersecurity solutions amongst attendees.
Solution
Understanding that a global audience needs a universally-appealing approach, we built a five-chapter immersive game in just under eight weeks, designed to help attendees identify gaps in their cybersecurity knowledge.
Services
Game Development
AI Strategy
AI Training
AI Development
AI Implementation
Creative Services
Analytics
The Legend of Cybertopia
At Dell Technologies World, Dell faced the challenge of engaging a global audience with its cybersecurity solutions. The objective was to create an interactive experience that would build attendees' cybersecurity knowledge while showcasing Dell's capabilities in the space. In response, we developed The Legend of Cybertopia, an immersive Unity-based game that transformed cybersecurity education into an entertaining adventure. This innovative approach was created in just eight weeks and addressed several key goals: demonstrating Dell’s Advance Cybersecurity and Zero Trust Maturity narrative, helping customers identify gaps in their cybersecurity understanding, and encouraging further exploration of Dell's cybersecurity booth.
This gamification strategy effectively communicated complex security concepts in an accessible, engaging format. Displayed on 70-inch monitors at Dell Technologies World, The Legend of Cybertopia captivated attendees. The game's storyline wove cybersecurity challenges throughout a fantasy kingdom, seamlessly blending entertainment with education.
By entering the realm of Cybertopia, attendees gained hands-on experience with cybersecurity concepts, explored Dell's innovative solutions in a memorable context, and identified potential gaps in their own organization's security posture. Through this immersive game experience, Dell was able to transform complex cybersecurity topics into an accessible and enjoyable learning journey for attendees, highlighting their capabilities and industry leadership.