Indeed
Challenge
Indeed’s internal team struggled with organizing, consolidating, and acting on the volume of feedback provided by various project stakeholders, which could also contain contradictory notes.
Solution
We developed Finn, an AI tool Chrome extension designed to consolidate and organize feedback, streamline the creative review process, and enhance communication between teams.
Services
AI Strategy
AI Development
Creative Services
Technology Saving Time, Effort, and Sanity
What began as a source of frustration for Indeed’s in-house team–disparate feedback that was hard to follow and act on, resulting in additional rounds of revisions–became an opportunity to improve team communication and creative workflow.
Partnering with us for a creative solve to the problem, our team proposed an AI tool that wouldn’t only organize, it could understand the brief, summarize feedback, spot themes and trends, generate action items, and facilitate collaboration. But to prove out the efficacy of such a tool, we needed to make sure it was live quickly, useful to the team, easy to adopt, and measurable, reporting on efficiency metrics and operational KPIs.
Finn, the name of our AI tool, allowed users to consolidate an exhaustive list of all feedback and annotate by the source, or individual. It could organize, calling out commonalities and themes in a succinct way. Finn could also flag contradicting feedback, or feedback that went against the brief or brand guidelines, and provide the user with language to push back on or clarify the feedback. The successful pilot set the foundation for further AI adoption within Indeed, with plans for expansion into more departments and the exploration of long-term trends, such as cross-project insights and personalized workflows.
