Lone Star Beer

A Lone Star Toast to the Lone Star State

Texas Independence Day was the perfect occasion for Lone Star Beer (and their fans) to go big and celebrate the way only a homegrown brand can. Knowing that 2023 marked the Texas State Parks' centennial, with events planned all year long, we pitched Lone Star Beer A Toast to Texas, a campaign executed in partnership with the Texas Parks & Wildlife Foundation that would honor the stunning natural beauty of our state with equally stunning cinematography, all with our Brand Strategy, Campaign Strategy, Video Production, Content Creation, Influencer Strategy & Management expertise.

The obvious place to shoot our campaign was Big Bend, in West Texas—it boasts soaring views of majestic canyons that were carved out by the sharp curve of the Rio Grande over thousands of years. To extend our visual celebration of West Texas, we collaborated on a limited-edition line of merch with Austin artist Emily Eisenhart, with all of the profits going to the Texas Parks & Wildlife Foundation. The way we captured these breathtaking views clearly resonated with our audience, leading to a nearly 10% bump in Lone Star Beer sales and engagement rates that far exceeded benchmarks.