Safeguard Global
Challenge
Safeguard Global helps companies expand internationally faster, easier, and without risk. But they were ready to take some risks themselves in order to capture the attention of B2B audiences.
Solution
We approached the project with fresh perspectives, focusing on unique methods to visualize essential recruiting data and developing a series of engaging content pieces that tell a story.
Services
Content Strategy
Long-form Copywriting
Design
Content Creation
Captivating B2B Audiences With Creativity
B2B audiences are increasingly more selective about what they consume. With a new brand still in its nascent stages, Safeguard Global needed help bringing it to life in a way that would reinvigorate their marketing efforts. The goal was to stand out from the humdrum predictability of B2B marketers to attract more eyeballs and, ultimately, clients.
Safeguard Global’s new brand guidelines, however, were so complex—the color palette includes five core and 15 supporting hues, for example—that their team struggled to execute them consistently. Our design experts came in with fresh eyes to interpret them with refinement and precision, and ultimately deliver a more practical design and copy system.
We simplified our use of color and minimized the number of graphic elements, some of which were holdovers from their previous look and feel, ultimately kicking off a new content library that would simultaneously unlock the potential of their new brand and captivate their target audience with elevated visuals.
Civilization also helped reinvent Safeguard’s customer success stories. With a number of customer interviews on hand, Safeguard Global was looking for a way to share real-world results that would stand out from the standard article or white paper approach.
We pitched and produced the idea of a graphic novella that would pair photography with minimalist illustrations to move beyond stock and tell the story visually, in a snackable format that appeals to younger audiences. The piece became one of Safeguard’s most popular pieces of content, both internally and externally.
